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Hutch~n~Son Archery
03-23-2013, 07:55 PM
Well guys and gals,

Hutch~n~Son Archery llc is growing. We have decided to give our Custom string business its own name. Also we are going to give it a website. Since all of you have been my family for many years. I ask you for any suggestions on what you would like to see on a custom string website? I am trying to get my portfolio completed by Friday. I have valued your opinions over the years so I would like your input. Its not going to be a big sophisticated site but the best it can be with what I have. Any suggestions would be appreciated.



Hutch:cool:

Mike G
03-24-2013, 06:38 AM
Hutch,

I would suggest keeping the page somewhat simple. I hate web pages that are so complicated to go through and find what I want. Yeah, they look nice and have tons of information, but I don't want graphics that are moving around and popping out at me. When I am shopping on the internet, and I do most of my shopping on the internet, I know what I want. I just want to go to a web page, read the facts about the product I am purchasing, or considering, be able to easily find it and buy it if I so choose.

I do however shop on the internet first though and then see if I can find the product for close to the same price and quality near my home town.

The hardest part for you is to get your page to come up close to the top in the varying search engines.

Mike

Hutch~n~Son Archery
03-24-2013, 06:52 AM
Hutch,

I would suggest keeping the page somewhat simple. I hate web pages that are so complicated to go through and find what I want. Yeah, they look nice and have tons of information, but I don't want graphics that are moving around and popping out at me. When I am shopping on the internet, and I do most of my shopping on the internet, I know what I want. I just want to go to a web page, read the facts about the product I am purchasing, or considering, be able to easily find it and buy it if I so choose.

I do however shop on the internet first though and then see if I can find the product for close to the same price and quality near my home town.

The hardest part for you is to get your page to come up close to the top in the varying search engines.

Mike

Yeah I agree keeping it simple. One thing I will do besides keeping it simple, is to link it everywhere I can!


Thanks for replying!


Hutch:cool:

droppixel
03-24-2013, 09:15 AM
Index page with "mission statement" - Can combine "About Us" page into the home page a little - then expand on it more in an actual "About" page. Links to social media off the home page - facebook, twitter, instagram (don't undervalue instagram when it comes to a business like this - awesome way to get pictures out fast and shared)

With the About page - I'd expand on process, how strings are built, what they are made with, differences in materials - mix in FAQ almost in addition to your traditional "about the business/owners" information.

Going to want an image gallery showing string samples (built and spools), set-up operations (jig/shop), finished bows, shooters, etc. This can be intro'd in the home page also and then expanded on the secondary page i.e. "samples/gallery" Be a good spot to include testimonials, etc.

Contact Page - this is where you could take quick questions or even orders depending on how you make the page/form, unless you have a shopping cart option.

--

Don't get fancy throwing color around in the text ... People know you make strings and strings come in colors, let your strings do the talking and whatever company color palette you've established do the work with the color of the design on the pages. No need to get crazy with it. Keeps it much cleaner.

Keep the navigation and the sitemap clean, more often than not less is more when it comes to sites.

Anything else give me a holler ;)

Mike G
03-24-2013, 09:36 AM
I think droppixel has some real good ideas there. It'll keep it simple and clean looking and direct to the products when it comes to ordering.

peace
03-24-2013, 11:55 AM
Hutch, been designing and hosting websites since 1994, as of ten days ago I am retired. I still host sites and do some designing but will offer to give you the benefits of my experience if needed. I would suggest you use something like Wordpress to design your site as it is a very easy interface and can be customized to your taste. THE PRAYER OF THE DAY (http://theprayeroftheday.com) is an example of a simple Wordpress theme customized to fit the site.
Suggestions so far are spot on. Less is more is a basic rule of thumb in web design or any type of desktop publishing. Congrats on the expansion and may the wind be at your back.


SMARTEN UP AND MARTIN UP

gravedigger
03-24-2013, 12:07 PM
heck i would toss DP some new strings and tell him to have at it on setting your site up.the guy knows what he is doing.then you would have time to do what you do.

what i like to see in a site is easy to understand info.

droppixel
03-24-2013, 12:52 PM
IMO wordpress is a great tool for CMS, but you absolutely do not want to use a canned page for your business. If you want to go the wordpress route, you need to build a custom theme. If not you generally are stuck with a blog style page with a main content area and a static sidebar **AND you could end up with the same site design as someone else, with just different colors**. Either way having a CMS or someone that is able to manage on the fly is necessary.

**Edited

HawgEnvy
03-24-2013, 02:48 PM
heck i would toss DP some new strings and tell him to have at it on setting your site up.the guy knows what he is doing.then you would have time to do what you do.

what i like to see in a site is easy to understand info.

Gotta agree here. Stay focused on day to day operations and keep building great strings. We're behind you in your growing venture.

typically8
03-24-2013, 06:41 PM
70% of my shopping is internet. Don't put to many color in your tabs. Also, dark colors stink as background. Keep it simple.

daiwateampenn
03-24-2013, 07:24 PM
Photo Gallery for the string is a MUST......
as many mentioned.... simple and nice.... and also step for completing ordering and payment.

additional information for international buyers...... hehehehe... like me....

Simple, clean, nice and formal website will do the job.

Money Man
03-24-2013, 07:52 PM
I don't want to repeat what many have said, but a couple things I would like to see are: a color chart or link to a color chart like you send in the emails, a link to your order form, a photo gallery of strings you have made (let me know if you want some pictures of finished products on a bow that you have made for me), and a list of what bows you have specs for. Most people ordering a string set probably know what they need, but knowing that you have my specs on hand, helps build my confidence as a consumer.

Hutch~n~Son Archery
03-24-2013, 07:55 PM
Thanks everyone!


Hutch:cool:

Hutch~n~Son Archery
03-31-2013, 03:57 AM
Still working on it guys got half way through and had to call it quits. Hopefully in 2 weeks the website will be running.



Hutch:cool:

Hutch~n~Son Archery
04-03-2013, 04:02 PM
Almost done guys! Building a website and adding all that info takes forever!


Hutch:cool:

TEN RING
04-03-2013, 04:30 PM
Almost done guys! Building a website and adding all that info takes forever!


Hutch:cool:

It will all pay off in the end

droppixel
04-03-2013, 08:31 PM
Dun, dun, DUUuuunnnnn!

macflash
04-03-2013, 08:57 PM
Almost done guys! Building a website and adding all that info takes forever!


Hutch:cool:
I am on pins and needles Bill, I can't wait to send more business your way