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View Full Version : Martins new logo!



Hutch~n~Son Archery
11-08-2013, 08:42 PM
Nice!
http://www.archerytalk.com/vb/attachment.php?attachmentid=1801432&stc=1&thumb=1&d=1383963502

Hutch

MI1
11-08-2013, 09:14 PM
love it....
great, fresh!!!

Double S
11-08-2013, 10:20 PM
It's great to see the gears rolling. Fresh new Logo...up, up and up for Martin Archery.

Mike G
11-09-2013, 08:10 AM
I like the new logo for Martin and think it shows that they will be moving forward and up!!!

I just hope that as they move forward they don't just raise the prices. I have always liked that a person could get a very quality bow with top notch innovation at a reasonable price.

Ehunter
11-09-2013, 01:46 PM
What new logo are you guys talking about? All I find is the same old logo that's been around for years. The Martin name with the cat on top.

Ehunter
11-09-2013, 02:05 PM
Ah....just saw it on AT. It looks more like IIA than MA to me. Can't say I'm a big fan of it. I'd much rather see them putting their efforts into a new line of bows or restructuring than a logo.

Arrow Splitter
11-09-2013, 08:53 PM
Ah....just saw it on AT. It looks more like IIA than MA to me. Can't say I'm a big fan of it. I'd much rather see them putting their efforts into a new line of bows or restructuring than a logo.
I'm going to guess they're doing both. January coming soon.....:cool::cool:

A.S

andy_camping
11-10-2013, 08:15 AM
Just some designers notes on the logo. Typically the letters will merge into each other , and they do. The the left half of the A is the last slash of the M. See it now? M's are commonly represented by three parallel slashes. Very cool logo in my mind, much more up to date and important to rebranding the company.

Don B
11-10-2013, 08:59 AM
I like it.
I wonder when they will offer patches?
Don.

Mike G
11-10-2013, 10:01 AM
When the shows start this winter and all the archery companies start to really show case their new bows we will see the direction Martin is going. Even if they just keep the current line up and pick up on the customer service, delivering equipment and getting more distributors, they'll survive!!!

WildWilt15
11-10-2013, 11:55 AM
The logos different for sure I don't like it or hate it but I do like the old one better. As for the company going forward, hopefully they downsize the current lineup and focus on quality machining and durability of the bows, and try not to hurry up and get that "WOW" factor this year, save it for next year when you have more testing and design time under the belt. I want to see Martin measure twice cut once this year.

bfisher
11-10-2013, 12:59 PM
The logos different for sure I don't like it or hate it but I do like the old one better. As for the company going forward, hopefully they downsize the current lineup and focus on quality machining and durability of the bows, and try not to hurry up and get that "WOW" factor this year, save it for next year when you have more testing and design time under the belt. I want to see Martin measure twice cut once this year.

I do have to agree with one thing. They need to concentrate their efforts on designing fewer bows and vary the A2A of the ones they do design. No reason to have 5 or 6 bows that all measure within 2" of each other. And pay attention to details with the machining--clean up any sharp edges..

Sonny Thomas
11-10-2013, 07:24 PM
Yes, Barry, I agree. If reason exists for a couple then perhaps because the single cam bow will not die. People still want them. Another would be have a single and/or double cam with cable stops instead of positive stops. That bit of a cushion to pull into seems most desired with those using hinge releases. One only has to look at the top of national events, Mathews, Hoyt and PSE and all having the softer cable stops.
Not saying all has come overnight, but the number of close to ata short bows could go a way quicker and easier.

Bows to keep; The Scepter V, only true target bow Martin has. Not overly fond of the Firecat and Onza III, I'd opt for the Rytera Nemisis. The Bengal has been like a corner stone of the foundation, but the Cougar with single and double cam options looks the better choice. The Pantera, yes, maybe. The Exile, maybe, because of the shorter draw length.

So half gone, I think.

Will the stick/recurve bows still be made?

Rockyhud
11-11-2013, 12:00 PM
Not to derail or side-track this thread, but why would cable stops be preferred to hard (limb) stops when using a hinge release? This year I decided to use a Whalens Hooker back tension release to help get over newly acquired target panic. I found I really liked the release and got it adjusted to my preferred release point pretty quickly and I attributed part of that to my bow's limb stops and the solid, repetitive hard wall its stop provides. It seems to me that cable stops would be somewhat like having a rifle trigger with more travel before it breaks (overcomes) the sear engagement and finally fires, rather than a nice clean, no-travel trigger that surprises you when it breaks and fires. Competition rifle triggers with little to no travel are typically preferred to ones with more travel.

WildWilt15
11-11-2013, 12:37 PM
Not to derail or side-track this thread, but why would cable stops be preferred to hard (limb) stops when using a hinge release? This year I decided to use a Whalens Hooker back tension release to help get over newly acquired target panic. I found I really liked the release and got it adjusted to my preferred release point pretty quickly and I attributed part of that to my bow's limb stops and the solid, repetitive hard wall its stop provides. It seems to me that cable stops would be somewhat like having a rifle trigger with more travel before it breaks (overcomes) the sear engagement and finally fires, rather than a nice clean, no-travel trigger that surprises you when it breaks and fires. Competition rifle triggers with little to no travel are typically preferred to ones with more travel.

No pro here by any means but I believe a cable stop provides a more consistent and smooth back tension that you don't get with a solid limb stop.

bfisher
11-11-2013, 02:05 PM
How about a compromise on the positive stop. Make it a limb stop as it has been, but maybe a softer cover over the stop itself for a little bit of give. Two covers, one hard and one soft. Frankly, if you want a little softer wall then they could incorporate that into the module itself such as the Nitrous cams had. Either way, it would give more options without raising the cost much at all.

As for some other choices? IMO opinion if the have the Nemisis then they don't need the Onza. What, only 3/4" between them?

Maybe only make about 4 basic bows with dual or single cams at the customers' option. Maybe design a few more things as they become more viable. Quit changing the name of the various bows every year like they had been doing. Sonny brought up a couple names to mind. Cougar, Bengal, Scepter; all commonly known and adored Martin bows. Improve them as needed from year to year but don't call them something else.

I might be all wet but just throwing some ideas out there.

Sonny Thomas
11-11-2013, 06:14 PM
Not to derail or side-track this thread, but why would cable stops be preferred to hard (limb) stops when using a hinge release? /////////


No pro here by any means but I believe a cable stop provides a more consistent and smooth back tension that you don't get with a solid limb stop.

WildWilt is something of on track. With a hinge it one can't get rotation without motion. So with "give" you can get started moving. Not saying you can't successful use a hinge with positive stops, but for me draw length has to perfect.
The Whalen Hooker is quite the...spike type hinge, if I said that correctly. It more works on rotation on the index finger and as of this time the Whalen Hooker is being fitted with a internal slip ring. There was a brief touch on this in AT. Unfortunately, for reasons unknown I can't post pictures or start a new Post in here and no one is responding to PMs or Emails....
The hinge release does not rotate in the hand. The hook of the hinge is locked onto the string. As the string arm rotates the body, held firmly in the hand, rotate to all the sears to slip past and thus fire.


How about a compromise on the positive stop. Make it a limb stop as it has been, but maybe a softer cover over the stop itself for a little bit of give. Two covers, one hard and one soft. Frankly, if you want a little softer wall then they could incorporate that into the module itself such as the Nitrous cams had. Either way, it would give more options without raising the cost much at all.

As for some other choices? IMO opinion if the have the Nemisis then they don't need the Onza. What, only 3/4" between them?

Maybe only make about 4 basic bows with dual or single cams at the customers' option. Maybe design a few more things as they become more viable. Quit changing the name of the various bows every year like they had been doing. Sonny brought up a couple names to mind. Cougar, Bengal, Scepter; all commonly known and adored Martin bows. Improve them as needed from year to year but don't call them something else.

I might be all wet but just throwing some ideas out there.

Yes, compromise is good.

????? Normally, one sets the positive draw stop with the cable laying flat in it's module groove, 80% letoff. We then use to draw stop for less letoff and/or fine tuning draw length.
I've never tried the following nor heard of it being done;
Cables bend with cable stops. Martin's modules are more like cable stops only a positive draw stop is incorporated. If the draw stop were set a "hair" or so short you would have the mods engaging first to allow give. I don't believe it would be safe not to have the draw stop set and for sure bending the cables too far would not be good.

HawgEnvy
11-12-2013, 07:56 PM
Still waiting for that 30"ata,7"bh,dual/hybrid cam,330+IBO. Then I will buy a new Martin.

Tosi
11-15-2013, 06:53 PM
Nice! Now Jan and see if they have any R&D duds on board.

wscywabbit
11-18-2013, 08:05 PM
I guess the new logo is growing on me, wasn't sure at first. I'm just glad to see them working on moving forward, you can see that in the new logo, the improvements here and on their FB page. Its definitely refreshing. I think they oughta offer bows ranging from 30" up in 2-3" incriments each with the option of single or dual cam. And I agree that they need to stop swapping names around, seems silly for a bow to be a Firecat one year and a Cougar the next with no change in design (for example)... I'd also like to see a focus on women's and childrens/teenagers bows. They are losing some market share to other companies on that boat I think.