Having owned and shot most of the BIG 3 and owned five Martins bows over the past few years. Just my experience and having some knowledge of business I truly believe Martin missed the boat. Like IBM did years ago with strategic planning. They (Martin) produced some quality bows at a great price and the big 3 pounded the marketing scene over the past five years and the young bow hunter has bought into the cool-aid. Yes Laura got some looks but didn't produce sales. + Most of the big 3 are producing in house limbs & risers currently. Martin had issue with limbs once they left Barnsdale and went with Gordon limbs. Power Tough are Gordon limbs also. Out of the five Marin bows that I have owned "date from 2008-2012". I've had four sets of limbs break, two set of cams. Both cams that went bad were the Nitro 2.0, one bad bearings and the other just broke, (metal fatigue?). I didn't like all of the Martins but the two I did liked were the 2012 Pantera and my 2011 Fire Cat 400, the FC 400 is a custom bow with new coating and Barnsdale limbs. I just wish that I had better luck with the limbs and Cams. Martin CS took care of the issues but it was a big hassle to my dealer, working with Martin CS on those issues is why my dealer no longer is a Martin dealer. The dealer will only perform warrantee issues on Martin bows purchased at his store only prior to him leaving Martin. The new Martin management needs to get the boat turned around with a few quality bows that have a wide arrange of ATAs that will draw the young bow hunter and 3D shooter back and get positive comments on other forms. Hiring another Laura may get a quick look only.