1997 was my first year with GE. In 1999 GE got bought out by Bear/Jennings to form the North American Archery Group. That voided my contract as shooter for them so I moved on. They continued to make GE bows for a few years, incorporating Bear Limbs and other parts. If I remember right the GE line was discontinued in 2004 and I think Jennings went off the charts, too, at the same time or shortly thereafter. Although GE bows were not top-o-the-line they were always a good, inexpensive bread-n-butter hunting bow.